Package Includes
- Easy to assemble
- Installation tool included
- Includes two wire frame literature pockets
- 1 year warranty
- FREE SHIPPING - USA (48 Contiguous States)
The Observe Deluxe Sign Stand is designed for businesses that need a taller information display for trade shows, retail spaces, lobbies, registration areas, and promotional events. Its portrait 24"x36" graphic size provides more visibility than smaller literature stands, making it suitable for product information, directions, event schedules, offers, and customer instructions. The stand includes double-sided graphics, allowing visitors to see the message from both directions in aisles, entrance areas, and open event spaces.
Two wire frame literature pockets help organize brochures, flyers, handouts, or product sheets directly beside the sign message. The assembled size of 17.17"W x 74.5"H x 23.5"D gives the stand strong vertical presence while keeping the footprint manageable. With easy assembly, an installation tool, and free shipping across the 48 contiguous states, it is practical for repeated indoor display use.
| Orientation | Portrait |
| Graphic Widtd | 24" |
| Graphic Height | 36" |
| Double Sided Capability | Yes |
| Illuminated Display | No |
| Assembled Dimensions | 17.17"W x 74.5"H x 23.5"D |
| Shipping Dimensions | Ships in: 1 x BOX (32"L x 26"H x 5"D) |
| Approximate Shipping Weight | 29 lbs |
Events and Exhibitions
•Trade show booths where a single display unit needs to present branded graphics and distribute printed collateral simultaneously without requiring a separate literature rack or additional floor space
•Exhibition booth entrances and aisle positions where a tall, double-sided sign stand attracts attention from both traffic directions while making collateral available to interested visitors as they approach
Markets and Retail
•Indoor retail events and consumer shows where a freestanding branded display with literature pockets allows product information sheets or promotional flyers to be distributed passively alongside the graphic presentation
•Pop-up brand activations where floor space is limited and combining signage and literature distribution in one unit reduces the total number of display elements required
Outdoor Events
•Covered indoor event spaces and lobby areas at outdoor events where a tall freestanding sign stand provides branded identification and collateral distribution at a single point within the event layout
•Indoor registration and welcome areas at large events where the stand presents event or sponsor graphics while making printed programs or maps available to arriving attendees
Business and Worksites
•Corporate lobby and reception areas where a freestanding sign stand presents brand messaging or campaign graphics alongside company brochures or product literature available for visitors to take
•Conference and corporate event environments where a branded display stand with literature pockets provides both visual identification and self-serve information distribution at a single unit
Sports and Recreation
•Sports facility lobbies and reception areas where the stand presents membership promotions or class schedules on the graphic panel while making enrollment forms or program guides available in the literature pockets
•Indoor sporting event registration and information areas where the combination of branded display and collateral distribution serves both a signage and an information function at a single location
Food and Beverage
•Restaurant and café entrance areas where the graphic panel carries current promotions or seasonal menu highlights while the literature pockets hold printed menus, takeaway cards, or loyalty program leaflets for customers to pick up as they enter
•Food and beverage brand events where the stand presents brand graphics and makes product information sheets, recipe cards, or event program sheets available from the integrated pockets
Industrial Use
•Corporate trade event and open-day positions where a branded sign stand with literature pockets allows visitors to collect product specification sheets, company brochures, or event materials from the stand without requiring staff assistance
•B2B exhibition environments where the stand serves as an unmanned information point carrying both brand graphics and printed product or service information
Emergency and Temporary Shelter
•Indoor public service events and community venues where a freestanding sign stand presents public information graphics while making printed reference materials, contact cards, or service guides available in the literature pockets for members of the public to take
Two Wire Frame Literature Pockets
Two wire frame literature pockets are integrated into the stand structure. This allows printed brochures, flyers, product sheets, or event programs to be displayed and accessed by visitors directly from the sign stand itself. For exhibitors who would otherwise need a separate brochure rack or table to distribute collateral alongside a graphic display, the Observe Deluxe eliminates that requirement and reduces the total number of display pieces needed in the booth.
Double-Sided 24"x36" Graphic Display
The 24"x36" portrait graphic runs on both the front and back of the stand. Attendees approaching from either direction see the full branded graphic without the stand needing to be repositioned or a second unit deployed. At 74.5 inches tall, the graphic panel sits at standing eye level, making it readable to adult visitors from a normal walking approach distance in trade show and event environments.
74.5" Assembled Height in a 17.17"W Footprint
At nearly 6.25 feet tall, the Observe Deluxe extends above the standard sightline in most trade show floor environments, giving the display presence above surrounding table-height elements and lower-profile sign formats. The 17.17-inch width keeps the floor footprint narrow, allowing placement in tight booth positions, beside counters, or at booth entrances without consuming significant floor area.
Installation Tool Included
An installation tool is included in the package to assist with assembly. This removes the need to source a separate tool on the show floor and ensures the stand can be assembled correctly by whoever is setting up the booth, regardless of their familiarity with the specific unit.
Ships in a Single Box at 29 lbs
The complete stand, graphics, literature pockets, and installation tool ship together in one box at 32"L x 26"H x 5"D and 29 lbs. The compact shipping dimensions and single-box format make the unit straightforward to transport in a standard vehicle and manageable for a single person to carry from a vehicle to the booth position.
1 Year Warranty
The hardware is covered by a 1-year manufacturer warranty against defects under normal use conditions.
from 2 reviews
The Observe Deluxe Sign Stand is designed for businesses that need a taller information display for trade shows, retail spaces, lobbies, registration areas, and promotional events. Its portrait 24"x36" graphic size provides more visibility than smaller literature stands, making it suitable for product information, directions, event schedules, offers, and customer instructions. The stand includes double-sided graphics, allowing visitors to see the message from both directions in aisles, entrance areas, and open event spaces.
Two wire frame literature pockets help organize brochures, flyers, handouts, or product sheets directly beside the sign message. The assembled size of 17.17"W x 74.5"H x 23.5"D gives the stand strong vertical presence while keeping the footprint manageable. With easy assembly, an installation tool, and free shipping across the 48 contiguous states, it is practical for repeated indoor display use.
| Orientation | Portrait |
| Graphic Widtd | 24" |
| Graphic Height | 36" |
| Double Sided Capability | Yes |
| Illuminated Display | No |
| Assembled Dimensions | 17.17"W x 74.5"H x 23.5"D |
| Shipping Dimensions | Ships in: 1 x BOX (32"L x 26"H x 5"D) |
| Approximate Shipping Weight | 29 lbs |
Events and Exhibitions
•Trade show booths where a single display unit needs to present branded graphics and distribute printed collateral simultaneously without requiring a separate literature rack or additional floor space
•Exhibition booth entrances and aisle positions where a tall, double-sided sign stand attracts attention from both traffic directions while making collateral available to interested visitors as they approach
Markets and Retail
•Indoor retail events and consumer shows where a freestanding branded display with literature pockets allows product information sheets or promotional flyers to be distributed passively alongside the graphic presentation
•Pop-up brand activations where floor space is limited and combining signage and literature distribution in one unit reduces the total number of display elements required
Outdoor Events
•Covered indoor event spaces and lobby areas at outdoor events where a tall freestanding sign stand provides branded identification and collateral distribution at a single point within the event layout
•Indoor registration and welcome areas at large events where the stand presents event or sponsor graphics while making printed programs or maps available to arriving attendees
Business and Worksites
•Corporate lobby and reception areas where a freestanding sign stand presents brand messaging or campaign graphics alongside company brochures or product literature available for visitors to take
•Conference and corporate event environments where a branded display stand with literature pockets provides both visual identification and self-serve information distribution at a single unit
Sports and Recreation
•Sports facility lobbies and reception areas where the stand presents membership promotions or class schedules on the graphic panel while making enrollment forms or program guides available in the literature pockets
•Indoor sporting event registration and information areas where the combination of branded display and collateral distribution serves both a signage and an information function at a single location
Food and Beverage
•Restaurant and café entrance areas where the graphic panel carries current promotions or seasonal menu highlights while the literature pockets hold printed menus, takeaway cards, or loyalty program leaflets for customers to pick up as they enter
•Food and beverage brand events where the stand presents brand graphics and makes product information sheets, recipe cards, or event program sheets available from the integrated pockets
Industrial Use
•Corporate trade event and open-day positions where a branded sign stand with literature pockets allows visitors to collect product specification sheets, company brochures, or event materials from the stand without requiring staff assistance
•B2B exhibition environments where the stand serves as an unmanned information point carrying both brand graphics and printed product or service information
Emergency and Temporary Shelter
•Indoor public service events and community venues where a freestanding sign stand presents public information graphics while making printed reference materials, contact cards, or service guides available in the literature pockets for members of the public to take
Two Wire Frame Literature Pockets
Two wire frame literature pockets are integrated into the stand structure. This allows printed brochures, flyers, product sheets, or event programs to be displayed and accessed by visitors directly from the sign stand itself. For exhibitors who would otherwise need a separate brochure rack or table to distribute collateral alongside a graphic display, the Observe Deluxe eliminates that requirement and reduces the total number of display pieces needed in the booth.
Double-Sided 24"x36" Graphic Display
The 24"x36" portrait graphic runs on both the front and back of the stand. Attendees approaching from either direction see the full branded graphic without the stand needing to be repositioned or a second unit deployed. At 74.5 inches tall, the graphic panel sits at standing eye level, making it readable to adult visitors from a normal walking approach distance in trade show and event environments.
74.5" Assembled Height in a 17.17"W Footprint
At nearly 6.25 feet tall, the Observe Deluxe extends above the standard sightline in most trade show floor environments, giving the display presence above surrounding table-height elements and lower-profile sign formats. The 17.17-inch width keeps the floor footprint narrow, allowing placement in tight booth positions, beside counters, or at booth entrances without consuming significant floor area.
Installation Tool Included
An installation tool is included in the package to assist with assembly. This removes the need to source a separate tool on the show floor and ensures the stand can be assembled correctly by whoever is setting up the booth, regardless of their familiarity with the specific unit.
Ships in a Single Box at 29 lbs
The complete stand, graphics, literature pockets, and installation tool ship together in one box at 32"L x 26"H x 5"D and 29 lbs. The compact shipping dimensions and single-box format make the unit straightforward to transport in a standard vehicle and manageable for a single person to carry from a vehicle to the booth position.
1 Year Warranty
The hardware is covered by a 1-year manufacturer warranty against defects under normal use conditions.
from 2 reviews
from 2 reviews
